Optimize your web site to improve search engine results
Here are the results of a Goggle search for a pet sitter in Poway, where I have my business. Items A through J are paid advertisers. They and pay a fee to appear at the top- the guy who "bids" the most is at the top of the list.
Notice the link for my business, Poway Pet Care, does not go to my main page- it goes directly to the pet sitting business page on my site
(See the last listing).
